Ruby Veridiano is a sustainable fashion storyteller & educator whose mission is to connect the dots between women's empowerment and sustainable fashion, and to activate conscious leadership in the fashion industry.
As a former journalist, she leverages her storytelling skills as a communications consultant & narrative strategist, helping mission-driven organizations amplify their mission to expand their reach and their impact.
She has been a contributing correspondent for NBC News, NYLON Magazine, and Mic.com, and has interviewed designers Anna Sui, Vivienne Tam, and Prabal Gurung, among other multicultural designers in the fashion industry. She has also been a blogger for Alicia Keys, and an on-camera talent for ABS-CBN Television.
Ruby has worked on the social responsibility team of the Moët Hennessy Louis Vuitton (LVMH) Group in Paris, where she worked on storytelling for global diversity initiatives. She has also served as the Senior Manager of Storytelling & Global Content at the Sustainable Apparel Coalition.
As a speaker, Ruby has spoken and led workshops at hundreds of venues across the USA, Europe, and Asia, including Cornell University, the United Nations, Columbia University, and De La Salle Philippines. Ruby delivers a passionate message to audiences and inspires women to not only embrace a "Glamour for Good" lifestyle, but to also empower them to find their voice, pursue their biggest dreams, and to love and believe in themselves.
Knowing that the women who make our clothes have these same aspirations is the core motivation for Ruby's involvement in sustainable fashion. Her perspective and advocacy has been shaped by her roots as a spoken word poet, arts educator, and Asian-American community advocate.
Despite coming from humble beginnings as an immigrant daughter raised in Sacramento, California, she created study and work opportunities to live in places like Italy, the Philippines, the Bay Area, New York City and Paris, France; thus, feeding her desire to motivate others to dream big. Globally minded and multilingual, she speaks English, Tagalog, and French.
“There is an intentionality at the heart of Ruby’s art praxis that uplifts narratives often overlooked, erased and silenced. Her work empowers young women to reflect about their identities and acknowledge the inherent gifts therein even amidst structural obstacles that might seem insurmountable.”
“Young Asian Americans want voices that will fight for them, shatter stereotypes, and reveal their truths. In her work, Ruby represents this generation’s idealism and ambition with wit, fierceness, and style. She embodies all the best of young Asian America.
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Read more about her personal story by clicking on the images below:
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View Ruby's herstory of change-making here.
Photo Credit: The Green Balloon