how to keep your kicks as FRESH as organic produce inside a Ziploc bag.
as a gal who recently picked up an addiction to a fresh pair of sneaks, one of my favorite stores in Berkeley is FRESH, a dope sneaker boutique that lives up to its moniker. I came in the other day accusing owner Brandon Fong of breaking my heart (he ran out of my beloved lemar and dauley adidas sneakers- but hey, when business is good, it’s good) while bouncing off the walls causing ruckus crackin hella jokes with the staff. nevertheless, they welcomed me in and even let me put some iLL souvenirs in the store, so they are my new favorite people! much love to the folks at FRESH, and for all you sneaker heads worldwide looking to fit your tootsies in some new floss, get yourself to berkeley and pay them a visit:
2328 Bowditch Street
Berkeley, CA 94704
510.883.9600
